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Showing posts with label Food reward Fridays. Show all posts
Showing posts with label Food reward Fridays. Show all posts
Food Reward Friday
Friday, August 9, 2013
This week's lucky "winner"... cola!
Thirsty yet? Visual cues such as these are used to drive food/beverage seeking and consumption behavior, which are used to drive profits. How does this work? Once you've consumed a rewarding beverage enough times, particularly as a malleable child, your brain comes to associate everything about that beverage with the primary reward you obtained from it (calories, sugar, and caffeine). This is simply Pavlovian/classical conditioning*. Everything associated with that beverage becomes a cue that triggers motivation to obtain it (craving), including the sight of it, the smell of it, the sound of a can popping, and even the physical and social environment it was consumed in-- just like Pavlov's dogs learned to drool at the sound of a bell that was repeatedly paired with food.
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Thirsty yet? Visual cues such as these are used to drive food/beverage seeking and consumption behavior, which are used to drive profits. How does this work? Once you've consumed a rewarding beverage enough times, particularly as a malleable child, your brain comes to associate everything about that beverage with the primary reward you obtained from it (calories, sugar, and caffeine). This is simply Pavlovian/classical conditioning*. Everything associated with that beverage becomes a cue that triggers motivation to obtain it (craving), including the sight of it, the smell of it, the sound of a can popping, and even the physical and social environment it was consumed in-- just like Pavlov's dogs learned to drool at the sound of a bell that was repeatedly paired with food.
Read more »
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